How to find your floral style and actually love the process
Planning your wedding flowers should feel exciting, not overwhelming, confusing, or like you’re endlessly scrolling Pinterest at 1am.
If you’re here, chances are you want something that feels, intentional, elevated and completely you! Not cookie-cutter. Not overdone. Not something you’ve seen a hundred times before. As a Sue Gallo Design couple, who are planning their wedding florals, I’ll walk you through the design journey. Let’s simplify the process and help you find your vibe.
Start With a Feeling (This Changes Everything)
Before choosing a single flower, ask yourself:
How do I want my wedding to feel?
Soft and romantic?
Modern and editorial?
Effortless and nature-inspired?
Bold and fashion-forward?
Your wedding floral design isn’t about peonies vs roses, it’s about the atmosphere you’re creating. And once you define that feeling? Every decision becomes easier.
Let Your Venue Lead
Your venue already sets the tone, your florals should build on it, not fight it.
A few examples:
Rustic barn wedding → airy, organic, textural florals
Modern city venue → sculptural, minimal, intentional designs
Outdoor garden → layered, immersive floral moments
This is where your design starts to feel cohesive and elevated.
Build a Colour Story (Not a Flower List)
One of the biggest mindset shifts I guide my couples through, stop choosing flowers and start choosing a palette! Because while flowers are seasonal, your colour story is what creates a luxury, cohesive wedding aesthetic.It also gives you flexibility, which means better results.
Feeling Stuck? Start With Your “Don’ts”
If you’re overwhelmed, this is your shortcut. Ask yourself:
What colours don’t feel like me?
What styles feel overdone?
What do I not want to see on my wedding day?
Clarity comes faster when you eliminate first.
Trust the Season (It Always Delivers)
We love a Pinterest moment, but real talk? The most beautiful weddings happen when we design with what’s naturally in bloom.
Peonies in spring
Dahlias in late summer/fall
Textural, unexpected stems year-round
Seasonal wedding flowers = better quality, more abundance, and a more effortless look.
Look Beyond Pinterest
Your best inspiration might not come from wedding boards at all. Think about:
Fashion you love, designers you adore
Interiors you’re drawn to
Photography, art, travel
The way colour, texture, and light show up there? That’s where your real style lives.
Stay Open, It’s About the Vision
Here’s something I always tell my clients: It’s never about one specific flower.
There is always another bloom that can create the same feeling, often even better.
When you stay open, your design becomes more custom, more elevated and more you!
Trust Your Florist (This Is Where It All Comes Together)
Once you’ve found a florist whose work you love, this is your moment to lean in. Share your vision, your vibe, your inspiration … and then let us guide you. Because the most beautiful weddings? They happen when there’s trust behind the design.
Ready to Bring Your Vision to Life?
If you’re planning your wedding and want florals that feel:
intentional
elevated
and completely tailored to you
I’d love to hear what you’re dreaming up.
What Happens Next?
Once you reach out:
You’ll receive a custom questionnaire to understand your vision
We’ll connect and refine your floral style + overall aesthetic
I’ll create a tailored floral design proposal aligned with your vibe, venue, and season
Every detail is designed with intention — and with you at the centre of it.
Not Quite Ready Yet?
If you’re still in the inspiration phase:
Save this post for later
Follow along for more wedding floral tips + design inspiration
Or reach out with questions — I’m always happy to help guide you